Jack Dorsey’s SQUARE INC. Rebrands to BLOCK INC.

Square, Inc. is a financial services, merchant services aggregator and mobile payments company based in San Francisco, California. The company markets several software and hardware products. Has announced it’s rebranding her name from Square to Block. This announcement comes few days after Jack Dorsey stepped down as the CEO of twitter handing over to Parag Agrawal.

This decision hinges on giving the Square brand to its Seller business.  As a result of the rebrand, the businesses Square, CashApp, TIDAL and TBD55666975 will together be called Block. 

We’re changing our company name so we can give the full @Square brand to our Seller business. So now we need a name to tie @Square@CashApp@TIDAL, and @TBD54566975 together into one. That name is “Block.” Why? https://t.co/vVSKNnMUU3

— Square (@Square) December 1, 2021

According to Square, it has been “working on the change for over a year and it only represents a change of our official corporate name; not our purpose, our vision, our structure, or how we operate. Shareholders: we aren’t changing our ticker symbol, we’re still $SQ

The change of name reflects its focus on Bitcoin as it continues to grow like a spiral from a single, encompassing more and more space until it touches everything.

Few weeks ago, Mark Zuckerberg announced that Facebook was rebranding to Meta to reflect its new direction as a company.

Thus Meta became the name of all the company’s suite of companies such as Facebook social media, Instagram, Messenger, and WhatsApp.

Dorsey's Square Crypto re-brands to Blocks

Square Crypto as a single corporate entity will change its name also to Spiral.

The change of name reflects its focus on Bitcoin as it continues to grow like a spiral from a single, encompassing more and more space until it touches everything.

Mark is rebranding, Jack rebranding. we strongly believe that this moves are driven to suite the next wave in the cryptospace and we wish them all the best.

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